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14 Soft Jute Rugs That Make a Case for Textured Floorcoverings
Gone are the days of prickly sisal.
When it comes to durable floorcoverings, there's hardly a more luxurious find than a soft jute rug. If the words "soft" and "jute" caught you a bit by surprise because you're used to the often rough texture of the natural material, hear us out: Soft jute does exist! In fact, jute is no longer an option we'd consider only for the great outdoors. In some cases, we'd even use them in a primary bedroom. To further enforce our point, we chatted with two experts in all things interiors, Kate Lester of Hermosa Beach, California–based Kate Lester Interiors, and Heather Goerzen, Havenly's design director.
"Neutral and woven natural rugs are a great way to ground a space without taking away from fabrics and artwork," Lester notes. So if you don't want to overcrowd the space or give your family members and guests too much to look at, opt for a jute rug in high-traffic areas. Another piece of professional styling advice? "If you are worried that a full-colored rug will be too much in a room, layer a colored runner over a neutral jute rug. This will give a pop of color and texture but will assure that you don't overwhelm the room."
Aside from its durability, jute is also a timeless material that looks good in pretty much any space. "Jute rugs are endlessly versatile, looking just as beautiful in a farmhouse or transitional design as they do for warm minimalists or those desiring a Pacific natural look," Goerzen adds. "From a purely practical standpoint, they're also highly durable and well suited for high-traffic areas and often come at a gentle price point relative to other materials." Plenty of our picks below are budget friendly, so if you're looking for an easy way to upgrade your home, you can't go wrong with a soft jute rug.
Safavieh Natural Fiber Rug
Pros
- Easy to clean
- Low pile height
Cons
- Color fades in direct light
Handmade using natural fibers, this Safavieh jute rug is easier to clean than you might think. Simply drive a vacuum cleaner (sans beater bar) over it for crumbs and hair, and blot at potential stains with a mild detergent. Yes, it's that simple. A fair warning, though: Don't leave this rug in direct sunlight because the color will fade.
Material: Jute
Size Options: 15
Colors: Three
Frontgate Destin Natural Fiber Rug
Pros
- Made with anti-mildew and antimicrobial properties
- Static resistant
Cons
- Rug pad sold separately
Frontgate's collection of luxury wares doesn't come cheap, so when you find a good deal, be sure to grab it. One such sale we're loving right now is the handwoven Destin area rug. It's super soft and stylish, but it's not just decorative as it features anti-mildew and antimicrobial properties and resists static, proving it's a total keeper.
Material: Jute
Size Options: Five
Colors: One
Serena & Lily Scallop Jute Rug
Pros
- Low-profile pile height
- Handwoven
Cons
- Color fades in direct sunlight
There's something beachy about jute, so we should expect Serena & Lily—the brand famous for its not-so-subtle nod to island living—to offer a stylish rug that makes us want to head to the nearest coast. This design boasts a scalloped edge framed in pretty white lines—the perfect amount of subtle details, if you ask us.
Material: Jute
Size Options: Six
Colors: One
Dovecove Jameson Handwoven Jute Rug
Pros
- Floor Heating Safe
- Anti-fatigue
Cons
- Not stain resistant
Nothing says classic jute like a wide braided weave. Not only does this pattern look good, but it makes the rug more durable for high-traffic areas such as hallways. Handmade in multiple sizes, this jute rug may be a little too thick for a door to slide over it, but it makes the perfect neutral accent piece. It's also safe for heated floors, so you may even want to keep it in the bathroom.
Material: Sisal
Size Options: Six
Colors: One
Ruggable Sierra Natural Navy Re-Jute Rug
Pros
- Available in multiple colors
- Machine washable
- Works indoors and outdoors
Cons
- Ships within three weeks
There's no rule that states jute has to be in the tan color family. That's why we're crushing on this navy floor covering from Ruggable, which works both indoors and out. As you can guess, it's machine washable, so feel free to place this elegant design in any area of the house. It can handle all the wear and tear.
Material: Recycled and virgin polyester and polyurethane
Size Options: Five
Colors: Four
Rugs USA Hazel Straw and Seagrass Area Rug
Pros
- Available in multiple sizes
- Made using renewable fibers
- Affordable
Cons
- Not very soft
This striped rug is more ornate than it may look (probably because it was designed in collaboration with interior designer Lauren Liess, who is all about the details). Liess is also a sustainability champion, so you can rest assured this piece was made using renewable fibers, minimizing negative environmental impact.
Material: Straw and seagrass
Size Options: Seven
Colors: One
West Elm Jute Boucle Rug
Pros
- Handmade using natural jute
- Available in multiple sizes
- Available in multiple colors
Cons
- Prone to shedding
We can always rely on West Elm to deliver the classics, and this jute bouclé area rug is no exception. It won't be the first thing you notice, but it ties the space together in a way that no other rug could. Our styling advice? Pair it with other neutral pieces, but make sure there's some color contrast.
Material: Jute
Size Options: 10
Colors: Two
Revival Rugs Hart in Sienna Jute Rug
Revival Rugs Hart in Sienna Jute Rug
Pros
- Custom sizing available
- Handmade using natural jute
- Free shipping
Cons
- Dark
Next up is a lovely example of classic jute in an unexpected shade. Because it's made using a hart weave, it looks just as elegant on its own as it does layered underneath a patterned rug. Not to mention, you can customize the size and shape to perfectly fit your space.
Material: Jute
Size Options: Four
Colors: One
Rugs USA Natural Jute Braided Area Rug
Rugs USA Natural Jute Braided Area Rug
Pros
- Available in multiple colors
- Eco- and pet-friendly
Cons
- Long lead times
This natural rug features several classic jute shades so it'll surely work in any space. There are also colors that work if you want something bolder and more eye-catching. In short, you'll have plenty to choose from.
Material: Jute
Size Options: 12
Colors: 11
Rejuvenation Hannavan Jute Flatweave Rug
Pros
- Durable and easy to clean
- Handcrafted using natural materials
Cons
- Expensive
Rugs in the kitchen are a bit risky because there's hardly a room that faces more mess. That said, jute is famous for its durability, so if you want to add a touch of texture and charisma to your kitchen, opt for a contrasting runner that works in this high-traffic area.
Material: Jute and wool
Size Options: Four
Colors: Two
Lulu and Georgia Havenhurst Rug
Pros
- Designed by Jake Arnold
- Handmade with natural materials
Cons
- Sold out in two popular sizes
- Discount codes and reward points cannot be applied
When we think of a jute rug, patterns don't often come to mind, but after peeping this Lulu and Georgia option by interior designer Jake Arnold, we're loving the idea of a large-scale geometric design on the floor. If this rug is speaking to you, don't wait to add it to your cart because it's sold out in two of the popular sizes, and there's no telling when they'll be back.
Material: Jute
Size Options: Six
Colors: One
Rugs USA Jute Checkerboard Area Rug
Pros
- Available in multiple colors
- Eco-friendly
Cons
- Prone to shedding
Here's a rec that's extra dramatic and features a cool pattern. As soon as you place it in your home, it'll quickly become the centerpiece of the room. If you want something a bit bolder, opt for the darker option, which feels dramatic in all the right ways.
Material: Jute
Size Options: Seven
Colors: Two
The Citizenry Sabina Jute Area Rug
Pros
- Woven in a fair-trade environment
Cons
- Returns incur a $65 fee
- Expensive
Handwoven by 14 master artisans in Bhadohi, India, this elegant area rug features a minimal grid pattern that makes it an instant classic. While it may look delicate with its subtly contrasting braid heights, the Sabina is as durable as it is stylish.
Material: Jute
Size Options: Five
Colors: Two
Annie Selke Jute Woven Rug
Pros
- Available in multiple colors
Cons
- Not ideal for high-traffic spaces
Annie Selke is an expert when it comes to decorating with the classics. One of the easiest to incorporate in just about any space? This jute woven rug, which features a high-pile height and dimensional palette and comes in a variety of colors.
Material: Jute
Size Options: Eight
Colors: Six
Can You Get a Soft Jute Rug?
Yes, you can get a soft jute rug. Jute rugs get a bad rap for being scratchy and even rough, but there are plenty of soft options we've laid out above. Simply pay attention to the weave! The looser the weave, the softer the rug.
Are Jute Rugs in Style in 2023?
Jute rugs have been around for centuries, and though they have gone in and out of fashion, they have certainly made a comeback this year and will likely be popular for decades to come. It's safe to say they're classic for a reason. "I typically use jute to weave in warmth and organic texture. But you can seamlessly flex from a more neutral palette to dark and moody hues, earth tones to coastal blues," Goerzen says. "I typically pair [jute] with other natural textures like reclaimed wood and plaster, balanced with brass and other mixed metals for a layered appeal. You easily layer in jute to a number of design aesthetics, from more muted and minimal scenes to eclectic and colorful ensembles."
Why Trust Us?
The House Beautiful shopping editors spend their days searching high and low for the best products at the best prices, so when it comes to niche products like the softest jute rugs, we've rounded up top-notch picks. Plus, we tapped two experts in the design world for their trustworthy opinions on the matter. Both fully support the use of jute both indoors and outdoors. "Jute rugs layer in lovely organic texture to any space, creating a sense of natural warmth and character. Whether a dark neutral or a whitewashed hue, the coarse weave cues earthy coziness and effortless style," Goerzen says.
Jessica Cherner is House Beautiful’s associate shopping editor and knows where to find the best high-low pieces for any room.
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